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Trella Store
A Trucking Trade Tools E-commerce Platform
Trella Store is a one-stop-shop e-commerce solution that offers a complete selection of trucking supplies and services to truck drivers at discounted prices and with financing options, all through a seamless and user-friendly digital platform. The platform provides anything and everything a trucker needs to operate in the industry (and possibly in their everyday life).
context
Trella is a trucking marketplace that removes the trucking hassle by connecting shippers with qualified carriers to move and manage loads seamlessly.
MY ROLE
I led the design and implementation from 0-1, from discovery, research, to design and development (no-code).
THE PROBLEM
Truckers in the Egyptian market don’t have a go-to destination to explore and purchase all their trucking supplies (~33% of their OPEX) and services from. Moreover, for many years access to basic services like financing, insurance and leasing services wasn't available to truckers, except through personal connections and not through a structured market mechanism.
the product
According to this study by the Baymard Institute, the global cart abandonment average is 68.8%.
This more than doubled the average engagement time & the number of viewed SKUs per session, which directly correlated to a higher purchase probability.
Resulting in a checkout abandonment of only 1.1%.
One of the highest channels in-terms of conversion rates at around 20%.
Purposely placed on the order confirmation page, where 36% of checked out customers clicked to share their link.
According to this study by the Baymard Institute, the global cart abandonment average is 68.8%.
This more than doubled the average engagement time & the number of viewed SKUs per session, which directly correlated to a higher purchase probability.
Resulting in a checkout abandonment of only 1.1%.
business impact
First year's performance data:
Orderred GMV
Orderred GMV
4.2
%
Conversion Rate
1.1
%
Checkout Abandonment Rate
4.7
SKUs
Viewed per User
01
min
23
secs
Average Engagement Time
reflections
done is better than perfect
Launching the store's MVP in 3 days meant that our first version was far from perfect. However, we had an 'okay' product out in the world that, which unlocked invaluable insights that we wouldn't have been able to get otherwise.
"Done is better than perfect" isn't about building products with no thought given to quality, it's about not getting lost chasing the myth of perfection and understanding that product development is all about constant iterations.
constant iterations
Building the store on a no-code platform meant that we had to work around some constraints. However, it also allowed us to constantly iterate on the product at a very fast pace.
We were able to experiment with different designs and easily validate our ideas, as we repeatedly built, released and monitored (data & Hotjar recordings).
snippets
Trella Carrier Event - User Testing Session
