Collab

Connecting The World Through Music.

In the age of social media where communication is easier than ever, music sharing was inconvenient, finding people with a similar music taste was a difficult task.

Collab saw a clear gap in the market and decided to create a music social network (mobile application), that connects music listeners from all over the world and allows Apple Music and Spotify users to seamlessly share music.

The process began with crafting a brand strategy and user profiles. From that, a complete identity system was developed to reach every touchpoint.

THE mission

Faced with a rapidly changing industry and pressure to stay ahead of the competition, Collab needed a powerful and scalable brand identity to attract a large number of users.

THE outcome

After developing a unique and relevant position, we concepted a name that signifies the app’s ability to help people connect with other music listeners.

I created a visual identity that is vibrant, simple and instantly recognizable.